18th October 2022

ASAE Landing Page

This landing page was developed as part of a lead generation campaign for ASAE/ABSI Business Solutions. I created an email series and display ad set that directed to this page, which prompts prospects to download free content. Prospects are then put into a nurture email series to cultivate the lead and feed them information about the featured software solution.

19th October 2021

MAXIMUM FLAVOR, MINUS THE MEAT | About Town Magazine

Article for About Town Magazine highlighting San Diego-area restaurants with creative vegetarian dishes (sponsored).

19th October 2021

Attendee Brochure, BOMA

This comprehensive brochure was mailed to prospects as part of BOMA's 2020 attendee acquisition campaign.

19th October 2021

Local Prospects Postcard, XPONENTIAL

This postcard was mailed to local attendee prospects as part of the XPO attendee acquisition campaign.

19th October 2021

Awareness Postcard, National Restaurant Association Show

This postcard was part of the National Restaurant Association Show's attendee acquisition campaign (awareness phase). Dates & show info were added to the back panel prior to mailing.

19th October 2021

Print Ad, The MedTech Conference

This print ad was developed as part of the concepting process for The MeddTech Conference.

Partenza Travel, a Virtuoso Agency • 19th October 2021

Website Copy: Partenza Travel

I developed the brand voice and website copy for the launch of Partenza Travel, a luxury travel service.

19th October 2021

Save the Date Postcard, Digestive Disease Week

This postcard was mailed at the beginning of the 2022 Digestive Disease Week attendee acquisition campaign.

19th October 2021

VIP Program Invitation Mailer, SuperZoo

This folding mailer was sent to VIP buyer prospects as part of the SuperZoo attendee acquisition campaign. Panels connect to form headlines that tout program/show benefits, and all the central words form "You are the top dog" when the piece is completely unfolded. The center design and message accompanied a tear-off card with show info, so that recipients could hang the center piece on their wall.

19th October 2021

Creative concept execution, postcard

This postcard was created during the concepting phase for Enlighten Americas, an intimate lighting design conference. It demonstrates how the concept makes use of "light" words to connect to the audience and the event.

Blog • 9th August 2016

9 Steps: The Basics of Battle Cards (What, Why, How)

Installment of the blog series I created for PandaDoc.

PicMonkey Blog • 30th March 2016

Blog Post, PicMonkey

I created this post for the PicMonkey blog to help users explore the company's photo editing and design tools. By collaborating with our customer success and engineering teams, I was able to address common pain points and provide insider tips to help our audience get more out of the tools while crafting trendy birthday cards.

18th October 2022

World Pet Association, SuperZoo Attendee Email

This email was sent to pet industry professionals (primarily chain and independent pet store owners) who had registered for SuperZoo, North America's largest pet retail event, as a "delight" tactic to drum up excitement/boost attendance rates.

18th October 2022

Promotional Email: REO Speedwagon + Pet Puns (Yes, Really)

National Restaurant Show • 18th October 2022

Ready for What's Next

There’s just no better place to get inspired. From watching chef demos to smelling and tasting amazing new products – it is an unmatched experience.

It’s about connections for me. Everyone comes to the Show. If your job has anything to do with foodservice, this is where you need to be.